The year 2021 was a transition, according to a new McKinsey study. Rather than surviving the present, society began to focus on digital trends their futures.
In this year, there were no herd immunity, no end to lockdowns, and no return to normalcy. The world’s space remained as productive, despite the Big Social Media Resignation, burn out of their jobs. They saw the advent of the meta verse.
As difficult as it is in today’s volatile world to make forecasts, the upcoming year will be interesting. The six digital trends in the below article will have a major impact on our lives in 2022.
1. More privacy, better quality, and algorithmic improvements for social media
Platforms providing quality information will be the main focus of feeds in the future. The number of Facebook users and profits are both expected to rise despite recent public criticism.
By the end of 2022, social media platforms will change their privacy rules. It is done to adjust their algorithms to better protect their users’ privacy and content quality. A new community of innovative influencers arise. Those influencers have a massive effect on engagement because of the desire for good, engaging content.
Instagram and TikTok are projected to see an increase in ad spending in 2022. Due to the increasing popularity of video content, Instagram grows beyond its 50% ad income share. Customer support and people management will thrive on social media platforms since they utilize it.
2. 2D to 3D meta verse: the meta verse
Major brand change to “Meta” by Mark Zuckerberg in October 2021. It reflects Facebook’s desire to be a part of the meta verse revolution. It refers to virtual and augmented reality’s potential. VR headsets, AR glasses, or smartphone apps used to enter a virtual verse
Users may engage, explore, and produce content in the virtual world. They can use blockchain technology and cryptocurrencies to make money from their virtual transactions. Cryptocurrencies that create and sell digital trends, are inextricably related to the meta verse (3web). Adidas, Nike, Puma, Microsoft, and others pledged their support for 3web, which is a major commercial problem by 2022.
3. Crypto and NFT growth digital trends.
In 2021 and 2022, the use of NFTs will continue to rise. In the global economy, NFTs are an exchange mechanism reshaping the functionality of all online services.
NFTs have gone from a fad to a new economy, creating “digital deeds” that Harvard Business Review refers to. NFTs are unique digital trends that traded and resold like any other. If someone hacks your account number, a unique string of characters is used to replace with valueless characters. In-app purchases and virtual properties may all be purchased using these digital tokens. They even used to buy genuine items like real paintings.
The Austrian School estimates that the European market for tokenized assets will reach $1,5 trillion in three years. It translates to £1,1 trillion in US dollars. Tokenized assets include property, debt, bonds, stock, copyrights, fine art, virtual art, and collectibles.
Cryptocurrency’s promise of financial inclusion has taken a giant stride forward with this development. Investment in traditional assets may be too expensive for certain people. Commodity investment is possible with financial technology that improves financial services.
4. AI development in the agriculture and HR services industries
The way we think about, create, and consume food, as well as the way we hunt for a job, might be transformed by AI. Sony’s COO of artificial intelligence discusses why labor shortages promotes companies to employ AI. The most intriguing uses of AI would boost chefs’ and culinary specialists’ creativity to new heights. Many fast-food chains currently employ robots to do routine tasks, such as flipping burgers.
5. Connectivity increases digital trends.
For the globe to adopt these new digital trends, it requires a quicker connection through 5G and the latest Wi-Fi 6 standard. 5G and Wi-Fi 6 are higher speed, according to Jerry Paradise, Lenovo’s vice president of product management. Smart cities connectivity are all expected to enhance traffic flow and safety soon.
With more businesses thinking outside the workplace, Lenovo predicts that working at home are more “hybrid” in the future. The majority of IT executives believe that they will be able to work from home and use smarter gadgets. Video meetings and phone conversations held not only from home but from any place for hybrid employees.
6. New work environment, new abilities
Skills will be the next thing to change as the workplace shifts. The Economic Forum predicts that by 2022, new jobs will make up 27% of the workforce at large corporations.
The number of employees in positions that are no longer relevant will fall between 31% to 21%.
More than 75 million present job positions might disappear for change in the labor division between computers and algorithms. Data scientists, software engineers, e-commerce experts, and social media gurus would all be of good quality in the near future.
Jobs in customer service, organizational development, and innovation management are all predicted to rise in the coming years. Instead of “stealing our jobs,” artificial intelligence (AI) will help generate new ones and keep the ones we now have.